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Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.


Digital Marketing


Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.

Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

 

 

 



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Horisont Skill and Business Development LLP.


FA 31, 1819 Rajdanga Main Road. Opp. of GST Bhawan. Kolkata-700107
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